Privacy Policy
At The River Experience, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, contact us or enquire about our travel services.
Who We Are
The River Experience is a specialist river cruise travel service operated by two independent Travel Counsellors trading under the Travel Counsellors brand. Travel Counsellors provides the booking platform, financial protection and support services associated with your travel arrangements.
For details of how Travel Counsellors processes your personal information, please refer to their Privacy Policy.
Information We Collect
We may collect personal information including:
• Your name.
• Email address.
• Telephone number.
• Travel preferences and holiday requirements.
• Information submitted through our contact forms.
• Correspondence sent by email or through our website.
• Technical information relating to your use of our website.
How We Collect Information
We collect information when:
• You complete a contact form on our website.
• You contact us by telephone or email.
• You request a quotation or travel information.
• You engage with our website through cookies and similar technologies.
Our website is hosted on the Wix platform, which may collect certain technical and usage information to support the operation, security and performance of the website.
How We Use Your Information
We use your information to:
• Respond to your enquiries.
• Provide travel quotations and recommendations.
• Arrange and administer travel bookings.
• Communicate with you regarding your holiday plans.
• Improve our website and customer experience.
• Meet legal, regulatory and accounting requirements.
• Send marketing communications where you have provided consent.
Legal Basis for Processing
We process your personal information under the following lawful bases:
• Consent.
• Performance of a contract.
• Compliance with legal obligations.
• Legitimate interests relating to the operation of our business and services.
Sharing Your Information
Where necessary, we may share your information with:
• Travel Counsellors.
• Cruise lines, airlines, hotels and other travel suppliers.
• Payment processing providers.
• Website and technology service providers, including Wix.
• Regulatory or legal authorities where required by law.
We will never sell your personal information to third parties.
Data Security
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal, regulatory and business requirements.
Cookies
Our website uses cookies and similar technologies to help improve functionality, understand visitor behaviour and enhance your browsing experience.
Cookies may be used to:
• Ensure the website functions correctly.
• Improve website performance.
• Analyse visitor activity and usage patterns.
• Remember your preferences where applicable.
You can manage or disable cookies through your browser settings. Please note that some parts of the website may not function correctly if cookies are disabled.
Your Rights
Under UK data protection law, you have the right to:
• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Restrict or object to certain processing activities.
• Request transfer of your information where applicable.
• Withdraw consent at any time where processing is based on consent.
Marketing Communications
Third Party Websites
Where you have consented to receive marketing communications, you may opt out at any time by contacting us directly.
Our website may contain links to external websites. We are not responsible for the privacy practices or content of third party websites.
Contact Us
If you have any questions regarding this Privacy Policy or the personal information we hold about you, please contact:
The River Experience
Email: tre@travelcounsellors.com
Complaints
If you believe your personal information has not been handled correctly, you have the right to complain to the Information Commissioner's Office (ICO).
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page and become effective immediately upon publication.

